Yik Yak has gained a strong foothold mostly on college campuses and Jon Shieber asks them why that is so. Subscribe to TechCrunch Today: http://bit.ly/18J0X2e TechCrunch kicks off 2015 with the 8th Annual Crunchies Awards, the annual competition and award ceremony to recognize and celebrate the most compelling startups, internet and technology innovations of the year.
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